Comments on: An Open Letter To Marketers Who Create Their Own Products

By: Aurelia @ Instant Immersion Spanish

Aurelia @ Instant Immersion Spanish — Tue, 26 Oct 2010 01:23:13 +0000

I couldn’t agree with you more about having fluff inside the product. That is VERY irritating! I purchased one product that is very well known by a very well known internet market who sells training materials, and, while I’d love to name names, I won’t.

Anyway, the materials this person sells is FULL of so much fluff it’s absolutely ridiculous. They must think that their readers are absolute morons…

By: hmm...?

hmm...? — Wed, 13 Oct 2010 13:58:17 +0000

thanks

By: Clark@Gigabit Ethernet

Clark@Gigabit Ethernet — Thu, 20 May 2010 09:32:51 +0000

I totally agree. Simple & straight to the point. Also many people will appreciate & be interested in watching a video presentation than read a long script. Entertaining media can convert to interested buyers.

By: Melissa

Melissa — Sun, 07 Mar 2010 20:21:49 +0000

No, but thank you for the compliment.

By: erectile dysfunction

erectile dysfunction — Sat, 06 Mar 2010 23:57:08 +0000

Are you a professional journalist? You write very well.

By: Melissa

Melissa — Thu, 04 Mar 2010 13:09:42 +0000

@ Prepaid Legal – Lol…I actually have a pretty good balance of both.

@ Richard – Woohoo!!! I’m sooo glad somebody agrees with me regarding video. Sometimes visuals are needed and I can see why it’s used, though most times, screenshots in a pdf would do just as well. However, when it comes to the promotion of their product, well lets just say I could make a whole other post.

Our time is valuable and attention spans are not what they used to be. If you can’t quickly tell me what I need to know, then you’re gonna lose me. It’s that simple.

When it comes to video training, you don’t want to get me started. I get so mad sitting there listening to the fluff in the video while waiting for the nugget of info I need – then half the time miss it and have to go back. And if it’s a video I don’t have control over and have to restart it….well, let’s just say my computer is lucky I turn around to throw things. lol

Another thing people don’t take into consideration is exactly what you touched upon. Some people may want to access information from their phones. There are also thousands still on dial-up and many satellite users have daily bandwidth limits so they have to be careful about the amount of video they watch.

In all honesty, I don’t mind a good sales letter either as long as they don’t stray too far away from their original topic. I have seen so many examples of what not to do that it’s pitiful. If it’s written well and entertaining, I really don’t mind reading it at all.

Hope you’re having a great week!

By: Prepaid Legal Scam

Prepaid Legal Scam — Thu, 04 Mar 2010 02:56:19 +0000

I manage somehow not to have my inbox filled with companies trying to get me to promote products. Instead, I have companies trying to get me to buy their junk………..Maybe we can trade places?

By: Richard@How To Make Money Online

Richard@How To Make Money Online — Wed, 03 Mar 2010 16:44:30 +0000

I have to admit that I enjoy a salesletter personally so I don’t agree with you on that front.

However like you I loathe video – probably more than most people.

If I have to watch a video that I can’t control (pause, fast forward etc.) I probably won’t bother. And I’d *far* rather buy a PDF than a video course because I can skip through and get the information I need in a 10th of the time it would take with video.

I have even *not* bought info products that look good simply because they are only in video format. As an additional way to get across the information then fine, but not as the sole method.

I also travel quite a bit and use cell phone signals to access the net so large videos (whether that means “long” or a large screen size) can be virtually unwatchable much of the time.

Video = time wasting in my books. I’m glad I’m not the only person who doesn’t like having my time wasted when I’ve paid good money for a product

Phew, rant over!!!