Niche Site Network Planning
What is Niche Site Network Planning? It is the process of building a network of sites which are all related to the same theme. For some of you, especially those that are new to the concept, this may be a little confusing, but once you have been in the "game" for a while, this will make more sense. For those who are seasoned, if this is something you are not doing, then you should be.
So why talk about this now? First off, it is a new year and there is no time like the start of a fresh new year to begin new things. Second of all, this is something that is going to be part of your ultimate goal for your niches and I wanted to give you something to aim for.
For now, I am going to assume that you have already found a profitable niche. For an example, let's say it has to do with the Nintendo Wii Fit game. Let's say your site is built around only targeting just the game itself and you are gaining traffic and earning a pretty steady chunk of change from it. This is great, but you are very well possibly leaving a lot of money on the table.
Your site is centered around the game only so you do not want to add any more products to it. After all, you have gone to the trouble of building a niche site and as we have all learned, a true niche just targets one product. You've done the research and just do not feel it is justified to build a site targeting the accessories for it, but at the same time, you hate not to. So what do you do?
The solution is simple, hop on over to Squidoo or HubPages (even both) and create lenses or hubs on the accessories. You can only do a few of each on the same subject so be careful here, but you can drop links to your Wii Fit site in the content and promote the accessories using the shopping modules on those pages. You could create one for balance boards, cases, rechargeable batteries, ski/snow boards, etc. These would all be pages with links to your site.
Then hop on over to USFreeAds and create a few ads with the accessories and point those links to the Squidoo Lenses/Hubpages. This gives you external links to those pages as well. You can even set up some ads for the main game site as well.
The plan here is to have as many small ads as you can pointing to your lenses/hubpages and then those pages pointing to your main site. You will still need to gain other external links to all pages, but we have covered a few methods on how to to do that.
Now some will debate that they will not build anything on something they do not directly own. I understand that, really I do. However, these sites still carry a good amount of weight in the search engines and have thousands of daily users. My argument is that none of these things take very long to create and gives you good, solid backlinks to your sites.
If you will do this for just a couple of your sites and let them age, I think you will be pleasantly surprised at the results. My own studies have shown a significant increase in traffic and affiliate earnings and I wholeheartedly believe it will do the same for you.
This is just an example of a small network for your niche site. Once your lower pages age for a few months, the links will begin to carry authority/weight and give you leverage for anything else you might want to promote within the niche.
Just a little food for fodder, if you had big goals of targeting the Wii Game System itself, having this small network of sites and pages would ultimately give you a boost in rankings when you get to that point. I will talk more about this later, but as I said, I just wanted to give you all a little something to aim for in the new year.
I will talk with you all soon!
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Ben (5 comments.) | Jan 7, 2010 | Reply
Hi Melissa,
This is very very strange, I’ve just written a similar post myself with regards to Amazon and Squidoo.
This is a good strategy to use and it still works well, testing a niche with squidoo is also quite good and if that niche turns out to be a winner you have another site to link from.
I haven’t used USFREEADS myself at all, I usually plug the sites into traffic bug and start building traffic to them that way.
Ben
Melissa | Jan 7, 2010 | Reply
Hi Ben,
Great minds think alike, huh?
I’m glad to see that someone else agrees with me that this is still a good strategy. A lot of people are of the belief that using Squidoo is a dead art form and they couldn’t be more wrong.
What is traffic bug? I have not heard of this. I still use USFreeAds as one of the ways to get links to my Squidoo pages and HubPages. I also use it for building links to my main sites using the long-tail strategy. I do get a good bit of traffic from there to all of those pages and my main sites so it does still work for me. Like I said, you just have to know how to use it properly.
How are the final stages of your new plugin coming along? I just read about it the other day and it sounds VERY promising. Wishing you the best of luck with it!
Melissa
Lindsay from short stories (1 comments.) | Jan 10, 2010 | Reply
I made a Squidoo page just for kicks and listed my blog along with several other folks’ blogs (all in a related niche), and even without any sort of promotion for the Squidoo page, I get 20-25 click-throughs a month from it. Not big traffic or anything, but considering it only took 15 minutes to build the page, I think it was worth it.
Charles from LED Light Reviews (1 comments.) | Jan 30, 2010 | Reply
Thanks, Melissa! I kind of started building a network around my LED niche almost by accident and then after doing some reading it looks like this a is pretty common and powerful strategy. I know Squidoo, but am not familiar with HubPages or using USFreeAds to point back to them, so I am going to have to check that out. Helpful site!
Melissa | Feb 8, 2010 | Reply
@ Lindsay – It’s definitely worth it. Not only are those 20-25 visitors highly targeted traffic, but you’ve also got the backlink to your site. It’s a win-win situation!
@Charles – Best of luck to you with your LED site! I think you’ll find the method I’ve outlined above to be pretty powerful once you have it all implemented. Take care and let me know if you give it a try!